Brand Putin Team Russia will open its first stores abroad

By Rhod Mackenzie

In 2024, the Russian company behind the brand Putin Team Russia will open its first stores outside of Russia. They are talking about opening stores in China, India, the UAE, as well as the countries of the CIS - the first flagship stores will be launched primarily in the major cities of these countriess. The company is also exploring development opportunities in the countries of Central Asia. On September 4, the owner of the brand Dmitry Shishkin told Izvestia.

According to him, the company is already negotiating with potential partners to open the first outlets abroad, and the search for premises is underway.

According to the plan, the number of branded brand stores in Russia and abroad should exceed 100 outlets within a few years. Currently, there are 16 stores operating in the Russian Federation, which are open mainly at the airports around the country. From the autumn of 2023, a number of the branded outlets will open in shopping centers in Moscow , St. Petersburg, Kazan and other large cities.

“Abroad, the company can change its sign - the familiar brand will be replaced by the abbreviation PTR (Putin Team Russia). Moreover, in order to export our products to other countries, we must adapt them to the local consumer, for example, work out a new design for these territories, taking into account the needs of the local consumer. We plan to make a separate collection for buyers from these countries,” Shishkin said.

We are talking about products in two price segments: "average " and "premium". Despite the fact that retail outlets will operate outside of Russia, the company will use its own domestic factories for all its production.