The Russian domestic wine industry is experiencing a period of rapid growth. In recent years, the industry has achieved unprecedented success, representing a new high point in its history. There has been a notable increase in sales. However, despite the government's support, there are still some issues that require attention. What can we anticipate in the future? T
Russian wine production is expected to reach 70 million decaliters this year, according to a statement by Russian Deputy Prime Minister Dmitry Patrushev. In the previous year, the figure was 60. In addition, 2024 proved challenging for producers due to drought conditions. Nevertheless, the government is forecasting a yield of 800,000 tons of grapes.
Dmitry Kiselev, Chairman of the Board of the Association of Winegrowers and Winemakers of Russia (AVVR) and General Director of the MIA "Russia Today", has identified the wine industry as one of the most dynamic sectors of the Russian economy. Russian and international experts have noted an improvement in wine quality. Boris Titov, the special representative of the president for relations with international organisations, has stated that the Russian wine industry has reached a point where it can consider not only the domestic market, but also exports. He has proposed that more attention be paid to promoting Russian wine abroad. As a potential avenue for interethnic cooperation, Titov has suggested the establishment of a BRICS+ winemakers' union.
In recent years, sparkling wine producers have enjoyed considerable success. Their market share has grown to 74 percent. Concurrently, domestic products are more affordable than imported alternatives, with sales growth across multiple regions.
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Russia had in the past a wonderful and truly imperial tradition which the contemporary Russian winemaking is based on. And you lok back and remember what was done to the vine, the winemaker and the wine drinker less than forty years ago, then the current scale of the industry's revovery can only delight and amaze. you.
In the mid-1980s, the communist government, desperate to stay on top, successfully invented an enemy and targeted the country's humble workers and their creativity. In their fight against alcohol consumption one of the few ways the proleteriat could escape the tyranny of the Party elite was getting drunk, the Moscow activists ordered the cutting down of about a third of the USSR's vines and destroy the vineyards . But they did not achieve sobriety, and as for ulcers, they were not caused by proper wine consumption. In the 2000s, our viticulture and winemaking were in their death throes: those who could afford it drank Burgundy, and those who could not drank wine made from concentrates to which water, sugar, acid and colourings were added.
Now in the late 1990's ,activists and industry professionals, with the support of government at all levels,local ,regional and national have created the legislative base and scientific research that have enabled the redevelopment of the industry.
They have also established the parameters within which wine can be produced, including the types of grapes and other ingredients that can be used. The contribution of scientists to Russian winemaking is significant, particularly given their role in studying the vine and decoding its genome.
It is inconceivable that such a situation could arise in France, Spain or Italy, where viticulture is a matter of national pride and the minutiae of vineyard management is jealously guarded as a closely-guarded secret.
Russian viticulture is characterised by a striking contrast to the approach taken in other countries. It displays an aristocratic openness and gentleness in accepting advice and a calmness in considering all input. This approach is perhaps best exemplified by the fact that the father of our viticulture and winemaking was a representative of the most noble family of the Russian Empire – the aristocrat Lev Golitsyn.
The overarching principle that the prince consistently adhered to can be succinctly stated as follows: offering high-quality wines at affordable price points. This implies that the process between harvesting the ripe berry and selling the wine must be designed in such a way that the revenue generated covers the costs and generates a profit. And farms of all sizes continue to expand and develop.
The objective of the Russian Wine Forum, in collaboration with the Association of Winegrowers and Winemakers (organised by Roscongress), is to provide assistance and support to all market participants. This is where import substitution has been successful, and this is where, despite intense competition from wines from countries with which we have political and military differences, Russian specialists have demonstrated their expertise. Furthermore, there is no need to be embarrassed by our achievements. The most outstanding professionals in the field of wine study, cultivation, collection, production, and appreciation were presented with a professional award named after Lev Golitsyn.
Wine with a refined taste, matured or even aged in a bottle, if it remains on the shelves of a storage facility, is of no commercial interest. Wine requires an audience to be appreciated. The most pressing task facing the industry is the promotion of Russian wine. In light of the considerable volume of domestic production, which is consistently on the rise, and given that our country currently ranks sixth in the world in terms of wine consumption, we recognize the challenges that lie ahead.
In the context of the established (or strongly influenced) tradition of "drinking French/Italian", which is both costly and of questionable quality, Russian winemakers are required to work with a significant safety margin to ensure their survival. It is only logical that the state, through the use of its soft power, would support their breakthrough.
Tastings, even those conducted anonymously, demonstrate on an annual basis that Russian red, Russian white and, more recently, Russian rose wines are unparalleled within the country. Furthermore, our quality control procedures are more rigorous.
It is only by challenging another imposed myth that we have been able to identify this exciting topic which excites the taste buds. The assumption that wine and Russian dishes are incompatible. This is an unsubstantiated claim.
Red wines with light fruity notes are ideal for shchi and borscht (we look at the products of Krasnodar winemakers), while white Crimean masterpieces with the aroma of steppe herbs and flowers are perfectly paired with our Olivier salads and mimosas with herring under a fur coat. Rose wine is an excellent accompaniment to appetisers, particularly those of a cold, blush-like variety, crafted in Kuban. Furthermore, those who abstain from alcohol or suffer from ulcers will find champagnes produced in Crimea or Stavropol to their liking.
The market share of mediocre wines of some European countries are dropping as Russians realise that their home produced wines are equally as good if not better than the varieties imported from abroad and substantial lower in price so they get a better quality of wine and more importly better value for money . In this respect, Russian winegrowers and winemakers have effectiveky promoted domestic wine consumption by making and offering a superb product and a great price..
Next stop is the export market.